Population Services Kenya (PS Kenya), a leading health organization, has launched a new strategic plan that promises to reshape the country’s health landscape. The 2024-2028 plan, unveiled on Thursday, marks a significant leap forward in the organization’s mission to enhance the health and well-being of Kenyans. The event, held in Nairobi, was attended by prominent stakeholders, including Mr. Sheikh Mohammed, Director General of the National Council for Population and Development (NCPD), highlighting the importance of this initiative.
This new plan reflects PS Kenya’s commitment to addressing the most pressing health challenges faced by Kenyans today. Building on insights and achievements gathered over the past decade, the strategic blueprint has been carefully crafted after extensive consultations with both internal and external stakeholders. PS Kenya aims to leverage its experience and expertise to implement targeted interventions that will significantly improve health outcomes across the nation.

PS Kenya’s vision is rooted in empowering communities and individuals to take control of their health. By focusing on critical areas such as Reproductive, Maternal, Newborn, Child, and Adolescent Health (RMNCAH), Malaria, Tuberculosis, HIV, Water, Sanitation and Hygiene (WASH), and Gender-Based Violence (GBV), the organization seeks to promote healthier lifestyles and create a ripple effect of positive health behaviors. This holistic approach is designed to not only address immediate health concerns but also to foster long-term wellbeing.
Innovation and adaptability are key components of the new strategy. PS Kenya plans to invest in new technologies and enhance data-driven decision-making processes to ensure that their health interventions remain effective and relevant. This forward-thinking approach will enable the organization to stay ahead of emerging health challenges and respond swiftly to the needs of the communities they serve. The strategic plan’s emphasis on innovation is a testament to PS Kenya’s proactive stance in improving public health.
Margaret Njenga, CEO of PS Kenya, highlighted the organization’s dedication to making a tangible difference in people’s lives. She noted that the strategic plan is a reflection of PS Kenya’s ongoing commitment to excellence in health service delivery. By harnessing the power of social behavior change and social marketing, PS Kenya aims to influence health choices positively, encouraging Kenyans to embrace healthier practices and make informed decisions about their wellbeing.

Collaboration is another cornerstone of the 2024-2028 strategic plan. PS Kenya recognizes that achieving substantial health improvements requires the combined efforts of various partners. The organization is committed to working closely with government bodies, non-governmental organizations, private sector players, and community groups to maximize the impact of its health initiatives. By pooling resources and sharing expertise, these partnerships will create a stronger and more coordinated effort to tackle health issues across the country.
As PS Kenya looks to the future, its strategic plan is not just a roadmap but a call to action. The organization’s leadership has emphasized that this blueprint is a living document, adaptable to the changing health landscape and responsive to new challenges as they arise. By remaining flexible and responsive, PS Kenya is well-positioned to make meaningful and lasting improvements in the health of Kenyans, ensuring that the next five years are marked by progress and positive change.
The launch of this strategic plan comes at a pivotal moment for PS Kenya, as it celebrates a decade of impactful work. The organization’s achievements in the areas of family planning, sexual and reproductive health, maternal and child health, and other critical health sectors have laid a solid foundation for future growth. With a strong local board and a dedicated team, PS Kenya is ready to take on the challenges of the next five years, building on its successes and continuing to lead the way in health innovation and service delivery.