African sports betting brand betPawa officially handed over the FKF Women’s Cup Trophy to the Football Kenya Federation (FKF) today, setting the stage for an electrifying final on June 29, 2025, at Africa Stadium, Nakuru.
The handover ceremony, held at betPawa’s Nairobi offices, highlighted the company’s dedication to advancing women’s football through strategic partnerships and performance-driven incentives.
This season’s finals are poised to make history, not only for the high-stakes competition but also due to betPawa’s groundbreaking KSh 4.3 million Locker Room Bonus (LRB) initiative, which directly rewards players and technical staff a move that has already elevated professionalism and morale across the tournament.
“Our goal is to create meaningful opportunities in football by recognizing talent and rewarding hard work,” said Raquel Piug, Head of CSR & Sports Development at betPawa.
“The Locker Room Bonus isn’t just financial it’s about dignity, motivation, and proving to players that their efforts matter. We’re proud to help redefine how women’s football is valued in Kenya.”
Harold Ndege, CEO of FKF, echoed the sentiment, emphasizing the transformative impact of the partnership.
“We accept this trophy with pride and purpose,” he said. “betPawa’s support is not only raising the technical standards of the game but also inspiring future generations. Together, we’re shaping a new era for women’s football in Kenya.”
With anticipation building for the finals, all eyes are now on Nakuru as teams prepare to battle for glory and a share of the historic incentives that are changing the game for good.
