Pepsi Rolls Out KSh 30 Million Fizzmas Campaign to Power Festive Moments Across Kenya
By Peace Muthoka
Nairobi, December 16, 2025. Pepsi Kenya has launched Fizzmas, a KSh 30 million festive campaign set to energise celebrations across the country throughout December. The campaign places Pepsi at the centre of Kenya’s busiest social, travel and retail moments, driven by a simple seasonal message. Everything else can wait. It is Christmas.
Fizzmas focuses on premium, high-energy experiences that meet consumers where they already celebrate. From concerts and malls to highways and dining spots, Pepsi is turning everyday festive encounters into memorable moments. The campaign brings the brand’s full beverage portfolio closer to consumers, including Pepsi, Mirinda, Aquafina and Sting Energy.
This year, Pepsi expands its festive footprint beyond traditional promotions. The brand has rolled out activations across cultural events, high-traffic retail spaces and key holiday travel corridors. The approach blends entertainment, sampling and lifestyle experiences to create a seamless festive presence that feels natural and accessible.
Speaking during the launch, SBC Country Manager John K’Otieno said the campaign reflects how Kenyans celebrate during the holidays. He noted that Fizzmas is designed to enhance moments rather than interrupt them. Pepsi is not asking consumers to learn mechanics or chase rewards. Instead, the brand is offering better environments, better access and better shared experiences as families and friends come together to celebrate Christmas.
A major pillar of the campaign is strategic partnerships. Pepsi has teamed up with Simbisa Brands, bringing Fizzmas into popular outlets such as Pizza Inn, Chicken Inn and Galito’s. The collaboration ensures the festive experience reaches diners and takeaway customers across the country, making Pepsi part of everyday holiday meals.
The brand has also partnered with Shell petrol stations to engage holiday travellers. Along key routes, motorists encounter refreshing product experiences and festive sampling. The activations tap into peak travel moments as Kenyans head upcountry or return to the city for end-year gatherings.
In Nairobi and other major towns, Pepsi has strengthened its presence at cultural events and in high-footfall malls. Activations are running across Galleria, The Junction, The Hub Karen, Garden City, Two Rivers and select hypermarkets. These spaces combine music, lifestyle experiences and product engagement, ensuring consistent visibility throughout the festive season.
From a growth perspective, SBC Kenya Business Development Director Martin Kariuki said Fizzmas plays a key role in recruiting new consumers. He explained that the campaign allows Pepsi to connect with people where they already spend time. Whether on the road, at events, in restaurants or within communities, the brand’s diverse portfolio offers something for everyone. From Mirinda mixers to Aquafina and high-energy Sting variants, the festive season creates a perfect window to introduce and reinforce these brands nationwide.
Fizzmas also runs alongside the ongoing Kunywa Airtime na Pepsi Millennium Campaign. The promotion continues to reward consumers with airtime, data and mobile money through participating bottles. This extends value beyond physical experiences and keeps engagement going throughout the season.
The campaign will run through December into early January, aligning with peak travel, family reunions and the back-to-school period. With Kenya’s soft drinks market valued at over 3.74 billion US dollars, Pepsi’s festive push highlights a clear strategy. The brand is focused on growing local market share, expanding nationwide distribution and strengthening cultural relevance across generations during the moments that matter most.
