Adele Dejak reopens at Village Market, Nairobi.
The much-anticipated reopening of Adele Dejak’s flagship store at Village Market marks a significant moment for the renowned Kenyan luxury fashion brand. After a hiatus due to the COVID-19 pandemic, Adele Dejak returns with a renewed commitment to honouring Kenyan heritage through sustainable and artisanal fashion. The grand re-opening, scheduled for 30 October 2024, invites both loyal fans and new customers to explore the latest designs that reflect authentic African artistry.
In the time since its last appearance at Village Market, Adele Dejak has made impressive strides on the international stage. The brand has participated in prestigious fashion events such as Sanlam South Africa, Tranoï shows in Paris and Tokyo, and Lagos Fashion Week. Sharing the catwalk with acclaimed brands such as Ladymaker, Emmy Kasbit and Bayodoe, Adele Dejak has established itself as a global leader in African-inspired luxury, showcasing the richness and diversity of African culture to a global audience.
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“Adele Dejak’s journey has been one of resilience, creativity and innovation,” said Adèle Dejak, Founder and Creative Director. “Our return to Village Market reflects our commitment to bringing African craftsmanship and stories to the world. Our collections are not just accessories; they embody culture, art and purpose.” With the reopening, the brand aims to reignite customer passion and celebrate the essence of Kenyan craftsmanship in a global context.
Visitors to the reopened store will have the opportunity to discover a new range of iconic pieces, including the innovative Lamu Recycled Bag. This unique accessory is created in partnership with local women artisans who handcraft the bags from recycled materials. This initiative not only empowers these women by teaching them valuable crochet skills, but also underlines the brand’s commitment to social responsibility.
