Naivas Supermarket, Kenya’s leading retailer,has collaborated with Visa, a global digital payments leader, to launch a new co-branded debit card.
This card aims to improve the shopping experience for Naivas customers both in Kenya and worldwide.The new debit card combines Visa’s secure digital payment system with Naivas’ loyalty program. Customers can earn loyalty points with every purchase, not just at Naivas stores but also at millions of locations worldwide. These points can be used for discounts and special offers.
Andreas von Paleske, Chief Strategy Officer at Naivas, said, “We are excited about this partnership with Visa. Our goal at Naivas is to provide the best shopping experience for our customers, and this new card is a big step in that direction. Customers can now shop globally and earn points for rewards at Naivas.”
The co-branded debit card offers several features to make shopping easier and more rewarding. These include installment payments (buy now, pay later) and contactless payments for faster, safer transactions. The card is accepted at millions of locations worldwide and is secured with Visa’s advanced technologies.
Chad Pollock, Vice President and General Manager of Visa East Africa, said, “This partnership with Naivas is a major step in promoting seamless and secure digital payments. We’re delighted to offer this card to Kenyan consumers, providing a reliable and secure payment option with substantial rewards.”This new card will complement Naivas’ existing loyalty program, which has 3.6 million cardholders. Customers can choose to continue using their current loyalty cards or upgrade to the new co-branded debit card for additional benefits.
The co-branded debit card will be available in all Naivas Supermarkets across Kenya in the coming months. Naivas and Visa will launch marketing campaigns to inform customers about the new card’s benefits. This partnership aims to strengthen Naivas’ position in the competitive retail market by offering innovative solutions to meet customer needs.
Naivas is committed to enhancing the customer experience, and this partnership with Visa allows them to offer a globally accepted, secure payment solution that enhances their loyalty program. This collaboration is set to redefine shopping for Naivas customers, providing more customer experience is evident in this latest venture. By partnering with Visa, they are able to offer their customers a globally accepted, secure payment solution that also enhances their loyalty program.
This collaboration is set to redefine the shopping experience for Naivas customers, providing them with more value and convenience.Customers interested in learning more about the co-branded debit card can visit any Naivas Supermarket or check the official websites of Naivas and Visa. The companies are confident that this new offering will be well-received by the market and will contribute to a more inclusive and connected shopping environment.
