Absa Bank Invests KES 60 Million in the 2025 Magical Kenya Open.

(L-R) Absa Bank Kenya Consumer Banking Director Moses Muthui, Magical Kenya Open Tournament Director Patrick Obath, State Department of Sports Principal Secretary Eng. Peter Tum, Kenya Open Golf Limited Chairman Peter Kanyago, and Absa Bank Kenya CFO Yusuf Omari.

Absa Bank Kenya PLC has committed KES 60 million to the 2025 Magical Kenya Open (MKO), marking its 14th consecutive year as the tournament’s largest private sector sponsor.

The 56th edition of the prestigious golf event, presented by Absa, will be held at the scenic Muthaiga Golf Course from February 20-23. The sponsorship underscores the bank’s commitment to growing the sport and positioning Kenya as a premier golfing destination.

Of the KES 60 million, KES 40 million will support the local organizing committee through Kenya Open Golf Limited (KOGL) to ensure a seamless tournament. The remaining funds will be used to enhance promotional activities and create exclusive experiences for fans and stakeholders, thereby increasing the global appeal of the event.

Speaking at the sponsorship announcement, Abdi Mohamed, Managing Director & CEO of Absa Bank Kenya PLC, reiterated the bank’s long-standing support for sports development. He emphasized that beyond competition, sport plays a critical role in empowering communities, promoting tourism and driving economic growth.

“At Absa, we are committed to empowering Africa’s future together, one story at a time. Through our sponsorships, we highlight the socio-economic impact of sport, from job creation to strengthening local businesses,” he said.

He also noted that the influx of international players and fans benefits Kenya’s hospitality and transport sectors while showcasing the country’s rich cultural heritage to a global audience.

As a key event on the DP World Tour, the Magical Kenya Open attracts elite golfers from around the world. This year, 144 professional and amateur golfers—including 10 Kenyan players—will compete for a share of the KES 322.5 million (USD 2.5 million) prize purse.

Kenya’s contingent includes professionals Njoroge Kibugu, Greg Snow, David Wakhu, Samuel Njoroge, Dismas Indiza, Mohit Mediratta, Riz Charania, and Edwin Mudanyi.

Government officials also reiterated their commitment to sports development. Principal Secretary for Youth Affairs, Creative Economy, and Sports, Eng. Peter Tum, highlighted the government’s investment in the tournament, recognizing sports as a unifying force and a platform for nurturing young talent.

Kenya Open Golf Limited Chairman Peter Kanyago praised the role of private-public partnerships in growing the game. He credited sponsors like Absa for transforming the event from an elite tournament into a more inclusive lifestyle and family experience