Nairobi’s fashion scene just got a major upgrade with the official launch of the first-ever Jack & Jones and Vero Moda store in Sub-Saharan Africa, now open at the Sarit Centre in Westlands.The global fashion powerhouses, known for their edgy, trendsetting styles, have been introduced to the Kenyan market by MB Collection in collaboration with RAMA Group.
The two iconic Danish brands bring a fresh wave of European streetwear and chic women’s fashion to Nairobi’s stylish shoppers.The new store is designed as a fashion-forward destination, offering a dedicated space for each brand. Vero Moda, known for its sleek, contemporary womenswear, takes center stage at the entrance, while Jack & Jones caters to men with an extensive range of urban streetwear, smart-casual staples, and premium accessories.
Jack & Jones has built a strong global reputation over the past 25 years for its high-quality denim, sporty classics, and leatherwear. Meanwhile, Vero Moda continues to win hearts across the world with its elegant yet accessible pieces, offering runway-inspired fashion at just the right price.
“The opening of Jack & Jones and Vero Moda is a significant step in our expansion strategy, strengthening RAMA Group’s foothold in key fashion hubs in Kenya,” said Abdullah Muhhamed, Marketing Manager at RAMA Group.
The store launch also unveiled the Spring/Summer 2025 collection, featuring breezy silhouettes, sleek tailoring, and versatile styles suitable for both daywear and evening looks. Each piece reflects the brands’ commitment to modern design, comfort, and cutting-edge fashion.
This landmark opening signals more than just a retail launch it marks Nairobi’s growing influence as a fashion capital, where global trends and local flair meet.
