Naivas Powers Strategic Growth with Opening of Lucky Summer Branch in Nairobi’s Baba Dogo AreaA milestone expansion reinforcing its 35-year commitment to powering Kenya’s progress through community-centered retail excellenceNAIROBI, Kenya – May 30, 2025.
Naivas Supermarkets, Kenya’s premier and homegrown retail brand, has today unveiled its newest branch, Naivas Lucky Summer, in the dynamic Baba Dogo neighborhood strategically deepening its footprint in Nairobi’s fast-growing urban communities.
This opening marks the second rollout of 2025, and a key activation of Naivas’ ambitious growth strategy aligned with its 35th anniversary celebration.This milestone reinforces Naivas’ legacy of trusted service and signals a renewed commitment to transforming everyday shopping experiences for Kenyans.
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Since its humble beginnings in Nakuru in 1990, Naivas has evolved into a formidable force in the retail sector, shaping consumer culture while contributing to national socio-economic development.“The launch of Lucky Summer is not just another store opening it’s a reaffirmation of our purpose,” said Andreas von Paleske, Chief of Strategy, Naivas Supermarkets.
“At 35, we are still as committed as ever to being a brand that shows up where Kenyans live, work, and dream. This store brings world-class retail closer to the people of Baba Dogo and is a testament to our continuous investment in Kenya’s future.” “Naivas has always stood for value, trust, and Kenyan resilience,” added von Paleske.
“With Lucky Summer, we celebrate not only 35 years of business success but also the people who’ve made the journey possible.”Strategic Relevance of the Lucky Summer Branch.
Location Insight:
Situated in Baba Dogo, a high-density, high-potential urban hub, Lucky Summer serves as a catalyst for deeper brand presence in Nairobi’s Northern suburbs.
The branch features a modern, intuitive layout optimized for convenience and speed, stocking fresh produce, everyday essentials, and local favorites under one roof.
Economic Impact:
The branch is expected to generate over 70 new jobs, driving both economic empowerment and enterprise growth in the surrounding area.As Naivas looks to the future, Lucky Summer embodies its strategy to sustainably scale operations, deepen community impact, and unlock new growth levers through partnerships, innovation, and operational excellence.
