(L-R) USIU’s Azza Mohamed, Jane Gititu, Shanice Muthoni, Samuel Mbugua, Antoinette Bonita, Mary Njoki (Glass House PR), and Tenda Mtana (Chief of Party, Kaya Advisory), during the award ceremony of the University PR Challenge held at the Aga Khan University, Nairobi. USIU emerged the winner, with Strathmore University finishing second, Mount Kenya University (MKU) securing third, and Riara University placing fourth.
By Peace Muthoka.
Nairobi, August 27, 2025 – United States International University–Africa (USIU-Africa) has emerged victorious in the 2025 University PR Challenge, cementing its place as a leader in communication education.
The national competition brought together top institutions to test the next generation of public relations professionals on their ability to design creative campaigns, manage crises, and navigate today’s digital communication landscape.
This year’s contest was fiercely competitive. Strathmore University took second place, Mount Kenya University came third, while Riara University secured fourth position.
USIU’s winning presentation stood out for its originality, clarity, and practical application. Judges and peers praised the team’s teamwork, creativity, and deep understanding of the strategic role of PR in today’s fast-paced media-driven environment.
The judging panel, made up of seasoned professionals from academia and industry, commended the high standards displayed by all teams.
Communications consultant Alex Owiti said the students’ research, creativity, and passion revealed a bright future for the industry.
“USIU’s campaign stood out for its innovation and flawless execution,” he noted.
Corporate affairs expert Lorraine Onduru agreed, saying the students showed remarkable strategic thinking and agility.
“This competition highlights the immense talent within our universities,” she said.
Dr. Caroline Kiarie, a respected PR scholar, emphasized the dedication and preparation invested by both students and mentors.
“The level of creativity and attention to detail was remarkable,” she said.
Beyond the competition, the event also served as a professional training ground. Mary Njoki, Founder and CEO of Glass House PR, described it as a bridge between classroom theory and industry practice.
“Students are exposed to real-world communication challenges and build vital networks with industry leaders,” she explained.
For USIU, the win reinforces its reputation for producing globally competitive graduates. Team member Azza Mohammed celebrated the victory with pride.
“This win validates the training we receive at USIU. It shows we are ready to excel in the industry,” she said.
The triumph not only celebrates USIU’s talent but also inspires aspiring PR professionals across Kenya to aim higher in creativity, innovation, and ethical leadership.
