Absa Bank Kenya has flagged off a delegation of Absa Business Club members heading to Estonia and Finland for a series of business engagements designed to unlock new trade and investment opportunities. This initiative, organised in collaboration with Golden Connections International, aims to connect Kenyan businesses with their European counterparts, fostering valuable business relationships and potential collaborations.
The trip is scheduled to take place from 15th to 25 February 2025, and will feature participants from diverse sectors including ICT, manufacturing, industry 4.0, healthcare, and fintech.The initiative is anticipated to enhance trade, investment, and collaboration, while simultaneously improving brand positioning and business growth for the engaging companies and entrepreneurs.
Speaking during the flag-off event, Absa Bank Kenya’s Business Banking Director, Elizabeth Wasunna, highlighted the crucial role financial institutions play in connecting local entrepreneurs to global market.
“We are committed to making a positive impact on the economy and we recognise the crucial role SMEs play, contributing up to 40% of our GDP. For businesses to truly thrive, they need more than just financing but also mentorship, resources, and the right partnerships to access new markets and build global networks that can drive their success,” she said.
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As part of its comprehensive SME agenda, Absa Bank Kenya provides businesses with financial solutions, capacity-building programs, and advisory services that foster business development.
At the same time, Joel Karubiu, the Country Representative, Export Adviser, Trade Development Agency, Enterprise Estonia emphasised the importance of international collaboration in driving business growth while expanding economic opportunities during his remarks on the initiative.
“This business trip follows a visit by the Estonian Head of State in 2021 in which there was a commitment that Kenya and Estonian become trade partners. Estonia, known for its vibrant digital economy and entrepreneurial ecosystem presents a wealth of opportunities for businesses looking to expand into new markets. For Kenyan businesses looking to get into the European market, Estonia is a key entry market to consider,” said Mr. Karubiu.
Estonia is recognised as a global leader in digital innovation, e-governance, and business-friendly policies. This upcoming trip provides a unique platform for Kenyan SMEs to explore new investment opportunities, forge valuable connections, and gain insights into Estonia’s thriving tech ecosystem.
