Africa Global Public Relations Week Announces Second Edition for August 2026 in Nairobi
By Editorial Team
Nairobi, 9th February, 2026 – Africa Global Public Relations Week (AGPRW) has announced the return of its flagship pan-African communications convening, with the second edition scheduled for August 26th–28th, 2026, in Nairobi, Kenya. The event will bring together public relations and strategic communications professionals from across Africa and the global African diaspora to advance industry practice and strengthen Africa’s voice in global discourse.
Building on the momentum of its inaugural edition, AGPRW 2026 will convene PR consultants, corporate communications leaders, media professionals, academics, policymakers, and students for three days of high-level engagement, knowledge exchange, and collaboration. The platform continues to position itself as a key meeting point for shaping the future of public relations on the continent.
Held under the theme “Redefining Africa; Africa as a Brand,” the 2026 edition will focus on how strategic communication can reshape perceptions, strengthen reputation, and position Africa competitively in an interconnected global economy. Discussions will explore the role of public relations in nation branding, corporate reputation, storytelling, and agenda-setting, while interrogating how African narratives are created, owned, and amplified on the global stage.
The programme will feature keynote addresses, expert panels, masterclasses, and structured networking sessions focused on priority issues affecting the profession. These include reputation and crisis management, digital transformation, data-driven communications, stakeholder engagement, sustainability and ESG communications, media relations, and the increasing influence of technology and innovation in public relations practice.
Ahead of the main conference, AGPRW will host the second edition of the University PR Challenge (UPRC) on August 25th, 2026. The initiative is designed to identify and nurture emerging African PR talent by exposing university students to practical, real-world communications challenges evaluated by industry professionals.
The inaugural University PR Challenge, held in 2025, featured participation from Mount Kenya University (MKU), Riara University, Strathmore University, and United States International University (USIU). The competition culminated in a colourful finale hosted at the Aga Khan University in Nairobi, highlighting creativity, strategic thinking, and professional readiness among participating students.
For the 2026 edition, organisers are targeting participation from more than 10 universities across Africa, expanding the competition’s continental footprint and reinforcing AGPRW’s commitment to capacity building and professional development. A panel of professional judges has already been constituted, with organisers noting strong anticipation for an engaging and competitive experience.
“Nairobi’s role as a regional hub for media, innovation, and policy dialogue makes it an ideal host city for AGPRW’s second edition,” AGPRW organising committee says. “The 2026 programme will deepen cross-border collaboration and elevate conversations that reflect Africa’s evolving communications landscape.”
Registration for Africa Global Public Relations Week 2026 is currently open, with early interest recorded from professionals, institutions, and partners across multiple African markets. Organisers expect strong continental participation, further establishing AGPRW as a recurring fixture on Africa’s professional communications calendar.
