Bellazuri Cosmetics, Uganda’s leading luxury beauty brand, has officially launched its first experiential store in Nairobi, marking a significant step in its expansion across Africa. Located on the Lower Ground Floor of Sarit Centre, next to Carrefour, the store offers a premium range of skincare and makeup products specifically tailored for African skin, combining innovation, inclusivity, and affordability.
The grand opening event was attended by beauty enthusiasts, influencers, and media representatives, all eager to experience Bellazuri’s unique approach to beauty. Patricia Tino, Managing Director of Bellazuri Cosmetics, expressed her excitement during the ceremony, stating, “Today marks a significant milestone for Bellazuri as we expand into Kenya. Our mission is to celebrate African skin and individuality by offering premium, inclusive, and innovative beauty solutions. Beauty, to us, is not just about appearance—it’s about confidence, self-expression, and feeling your best. We are thrilled to welcome Nairobi’s vibrant community and provide them with high-quality products that cater to their unique needs.”
The new store is designed to deliver a personalized and immersive shopping experience. Customers can enjoy expert beauty consultations, where trained professionals provide tailored advice on selecting the best skincare and makeup products for their specific skin type and tone. The store also features interactive product testing stations, allowing shoppers to explore Bellazuri’s innovative formulations firsthand.
Patricia Tino highlighted the brand’s commitment to bridging the gap between expensive imported brands and low-quality alternatives. “Our products are carefully developed using advanced German technology, ensuring they are both luxurious and affordable. We want everyone to experience premium beauty without breaking the bank. Our formulations are crafted with natural raw materials, minimizing chemical use while maximizing skin benefits. Whether you’re looking for hydration, radiance, or long-lasting skin health, our scientifically crafted products cater to all skin types and deliver visible results.”
Jael Alusiola, Bellazuri’s Sales Director for Africa, also shared her enthusiasm for the brand’s Kenyan debut. “Nairobi’s dynamic beauty scene and diverse consumer base make it the perfect location for our first experiential store in Kenya. Bellazuri is dedicated to meeting the unique needs of African skin. We continuously gather feedback from African markets to develop products that feel almost custom-made for our customers. Our non-comedogenic formulations use minimal chemicals, ensuring they are gentle yet effective. I am proud to introduce these high-quality, African-made products to Kenya—truly, the Roots of Beauty.”
The event also featured a special appearance by Kenyan influencer and celebrity Kate Actress, who praised Bellazuri’s inclusive approach to beauty. “I believe beauty should be empowering and accessible to everyone. Bellazuri has created a welcoming space where customers can discover the beauty of natural ingredients and find products that make them feel confident and radiant,” she remarked.
The Bellazuri Cosmetics store at Sarit Centre is open daily from 10 am to 9 pm, inviting beauty enthusiasts to explore a curated selection of natural skincare and makeup products. Customers will also have exclusive access to limited-edition product launches available only in-store, all crafted with high-performance German technology to ensure exceptional quality and results.
With its focus on innovation, inclusivity, and affordability, Bellazuri Cosmetics is set to redefine the beauty landscape in Kenya, offering products that celebrate African skin and empower individuals to embrace their natural beauty.
