Tourism and Wildlife Cabinet Secretary Alfred Mutua speaks during a strategy meeting with stakeholders on how to make Kenya the leading medical tourism hub in Africa, May 21, 2024.
Tourism and Wildlife Cabinet Secretary Alfred Mutua has unveiled a bold plan to make Kenya the leading medical tourism destination in Africa.
In a press conference held at National Social Security Fund (NSSF) Nairobi on Tuesday, Mutua discussed the strategy, which includes dispelling the myth that medical care in Kenya is too costly.
“Kenya already draws many patients from across Africa, but over 10,000 Kenyans still go abroad, especially to India, for treatment due to the belief that quality care here is overpriced,” Mutua explained.
Mutua’s comments came after a meeting with medical stakeholders, including leaders from Kenya’s top private hospitals. He urged local hospitals to change the perception of high costs and find ways to make healthcare more affordable.
Next month, Mutua plans to hold another strategic meeting with medical sector leaders and government officials to outline the vision for positioning Kenya as a top medical tourism hub.
“The goal of this meeting is to develop a strong marketing program targeting COMESA countries through billboards, exhibitions, and road shows,” Mutua said.
The discussions will also focus on setting up international protocols for patients and creating a rating system for Kenyan hospitals to meet global standards.
As part of the initiative, the government will soon launch a new portal with detailed information on Kenyan medical facilities, including specialties, certifications, patient reviews, and pricing.
“This portal will be a vital tool for local and international patients seeking reliable information about healthcare options in Kenya,” Mutua said.
To further attract medical tourists, the plan includes offering seamless service packages that combine medical treatment, accommodation, and post-treatment activities. This will involve partnerships between the government, healthcare providers, and the hospitality industry.
“This holistic approach will not only address patients’ medical needs but also allow them to experience Kenya’s rich culture and natural beauty, promoting the country as a top health and wellness destination,” Mutua added.
The initiative also aims to develop training programs for healthcare professionals to ensure high service standards and keep up with medical advancements. Collaborations with international medical institutions will help with knowledge exchange and capacity building.
Key officials, including State Department of Tourism PS John Ololtuaa and Tourism Secretary Dr. Patrick Bucha, as well as health facility owners and hospitality industry representatives, attended the meeting. They expressed strong support for Mutua’s vision.
“They assured me of Kenya’s regional leadership in treating cardiovascular, renal, and cancer-related diseases. Kenya also has the skills and equipment for complex brain surgeries and gastrointestinal treatments,” Mutua said.
