Smart Applications Crowned Superbrand, Transforming Healthcare for Millions Across Africa.
By Peace Muthoka.
Nairobi, September 17 – For more than two decades, Smart Applications International Limited has quietly changed the way millions of Africans access healthcare. This week, the company’s efforts were celebrated on a grand scale after it was officially recognised as a Superbrand, placing it among the continent’s most trusted and innovative firms.
Founded in 2003, Smart Applications was born out of a simple yet powerful idea — to make healthcare easier, safer, and more affordable for ordinary people. Today, that vision has blossomed into a network of over 9,000 healthcare facilities spread across 12 African countries, serving more than 1.6 million users.
Speaking at the announcement, Group Managing Director Harrison Muiru could not hide his pride. “It is truly an honour to receive such a prestigious industry mark while serving millions across Africa. This recognition not only affirms the value of our work but also strengthens our resolve to continue innovating and shaping the future of healthcare delivery on the continent,” he said.
The company’s journey has been nothing short of pioneering. It began with the launch of MediSmart, a biometric-controlled smart card that reduced fraud and guaranteed patients seamless access to care. Over time, this innovation evolved into the Smart Access App, now fully digital and downloaded over 500,000 times on Apple and Google platforms. For patients and families, this has meant shorter hospital queues, secure medical access, and fewer frustrations with paperwork.
According to Group Marketing Director Esther Muiruri, Smart’s impact is not just technological but also financial. “Our clients have reported between 25% and 40% savings on their medical scheme expenditure within the first year of using the Smart System, alongside remarkably seamless access to healthcare services,” she said. “This demonstrates not only the tangible value we deliver but also our unwavering commitment to transforming the healthcare industry. It is this dedication that has earned us the prestigious Superbrand recognition.”
Beyond MediSmart, Smart has expanded into groundbreaking solutions like SmartHealth+, a hospital management system that streamlines hospital operations, and Smart Analytics, which provides powerful data insights to improve decision-making. These innovations are helping hospitals and insurers cut costs while patients enjoy more efficient and dignified healthcare experiences.
At the heart of Smart’s success is its diverse team of medics, engineers, analysts, and project managers working tirelessly to ensure every solution makes a difference. Their commitment is reinforced by global standards — with the company holding ISO certifications in quality management, information security, and business continuity.
Concluding the announcement, Executive Director Mary-Ann Musangi reflected on what the recognition means for the company and the people it serves. “We are deeply honoured to receive recognition as a Superbrand, both locally and internationally. This accolade affirms the strength of our brand, the trust we have earned in the market, and our unwavering commitment to delivering innovative solutions and exceptional value to our clients.”
For many families across Africa, Smart’s recognition is not just a corporate milestone it is a reminder that technology, when built around human needs, can truly transform lives.
