Glass House PR Limited Founder and CEO, Mary Njoki, has been appointed as a judge for the prestigious SABRE Awards Africa 2025.
The SABRE Awards (Superior Achievement in Branding, Reputation, and Engagement) is the largest public relations awards program in the world. Organized by PRovoke Media, the awards recognize excellence in public relations campaigns in various regions, including Africa. They recognize outstanding work in engagement, credibility and relationship building.
For more than 30 years, the SABRE Awards have set the standard for excellence in public relations, branding and reputation management. The program attracts participants from public relations agencies, corporations, government agencies, nonprofit organizations, in-house communications teams, media firms and start-ups.
In addition to recognizing the best campaigns, the awards provide a networking platform for industry leaders. They foster collaboration and elevate public relations as a trusted profession. Campaigns are judged on creativity, effectiveness and impact in a variety of categories, including crisis management, corporate reputation and influencer marketing.
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Mary Njoki is the only Kenyan founder and CEO on the SABRE Awards Africa 2025 judging panel. Her appointment highlights her exceptional leadership and the global impact of Glass House PR Limited.
“The SABRE Awards celebrate the power of strategic communications,” says Mary. “They set industry benchmarks and champion innovation, creativity and ethical storytelling. I am honored to be part of the judging panel and look forward to sharing my expertise through this platform.”
Mary has more than a decade of public relations experience. She has worked with over 100 organizations, including African SMEs, multinational corporations and governments such as Zanzibar and Ethiopia. Since establishing Glass House PR Limited in 2012, she has worked with brands across industries ranging from technology and real estate to consumer goods.
As the SABRE Awards continue to recognize excellence, Mary is proud to represent Kenya on this global stage. “Our values at Glass House PR align with the mission of the SABRE Awards to highlight the power of public relations,” she says. “I expect a competitive process leading up to the awards ceremony later this year. Each entrant brings something unique to the table, and together with my fellow judges, we will select the best.”
She also emphasizes that the awards are about more than just recognition. “As Paul Holmes, founder of PRovoke Media, says, ‘Proving and improving the value of public relations’ is at the heart of what we do. I look forward to working with professionals who are passionate about shaping the future of public relations,” Mary said.
